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Why UK Buffets Set Child Pricing Based on Height: A Growing Trend in Dining (Featuring Aroma Buffet)

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In the UK, buffets have increasingly adopted height-based pricing for children. This novel method, used by places such as Aroma Buffet W12, provides a fairer and more sensible way to set meal prices for children. Although it may appear unusual, this system ensures that pricing is more accurately aligned with a child’s expected food intake.




The Logic Behind Height-Based Pricing

Conventional pricing based on age frequently overlooks the diverse appetites among children of identical ages. For example, a petite five-year-old may consume significantly less than a taller peer of the same age, rendering age-based pricing an unreliable metric.


Height provides a more objective method for categorizing children for pricing purposes. Taller children generally eat more, whereas younger or smaller children eat less. By using this method, buffets such as Aroma Buffet establish a pricing model that accurately reflects the amount of food consumed, benefiting both families and businesses.


How It Works at Aroma Buffet

Aroma Buffet W12 implements a pricing system based on height to ensure transparency and equity. Here’s the breakdown:

  • Children under 90 cm: Charged £3.50. This group typically includes toddlers and very young children, who eat smaller portions.

  • Children between 90 cm and 150 cm: Charged at a discounted rate (e.g., a mid-range child price, often around £14 depending on the buffet).

  • Children over 150 cm: Charged at the full adult price, as their food consumption is similar to that of an adult.

This straightforward system ensures that families only pay for what their children are likely to eat.


Why Aroma Buffet Chooses Height-Based Pricing

Aroma Buffet is renowned for its ample offerings, including unlimited servings during your table time, freshly replenished sashimi every 15 minutes, and a teppanyaki grill where you can order as many portions as you desire (one at a time). For this type of dining experience, balancing costs with customer satisfaction is essential.

Height-based pricing helps Aroma Buffet achieve this balance:

  1. Fairness: Families with younger or smaller children aren’t overcharged, while the buffet can still maintain its high-quality offerings.

  2. Clarity: Measuring height is simple and avoids disputes about age.

  3. Sustainability: The system aligns pricing with consumption, helping Aroma Buffet manage its costs while continuing to serve unlimited food options.

Benefits for Families

Aroma Buffet offers height-based pricing for families, ensuring both affordability and transparency. This means parents don't need to pay full price for older children who eat less or justify higher charges for a smaller child solely due to age.

For example:

  • A three-year-old under 90 cm pays just £3.50, making it an affordable outing for families with toddlers.

  • A taller 10-year-old pays a discounted child rate, ensuring they’re not charged the full adult price unless their consumption matches it.

Aroma Buffet: Leading the Way

Aroma Buffet W12 has embraced height-based pricing to enhance its family-friendly dining experience. In addition to this system, they offer several thoughtful policies that cater to families, such as:

  • Allowing customers to bring their own birthday cake (but no smoke-producing candles like sparklers).

  • Nonstop food service throughout your reserved table time.

  • Freshly prepared dishes and a wide variety of options, ensuring everyone in the family finds something they love.

With this combination of fair pricing and exceptional service, Aroma Buffet is setting the standard for modern buffets in the UK.

Conclusion

Height-based pricing, like the policy at Aroma Buffet, is a win-win for families and buffet owners. It ensures that parents are charged fairly based on their child’s likely consumption while helping businesses sustain their operations.

If you’re planning a visit to Aroma Buffet W12, rest assured that their pricing structure is designed with families in mind. And at just £3.50 for children under 90 cm, it’s an unbeatable deal for a memorable dining experience.

So, the next time you’re dining out with your family, don’t forget to stop by Aroma Buffet W12—where fair pricing and delicious food come together to create the perfect outing!



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ADDRESS

First Floor, West 12 Shopping Centre, Shepherd’s Bush Green, Shepherd's Bush, London W12 8PP

Closest tube stations:
Shepherds Bush (Central Line)
Shepherds Bush (Overground)

OPENING TIMES

Mon & Fri: 12pm- 3pm, 5pm - 10:00pm
Tue - Thu: 5pm - 10:00pm

Saturday: 12pm -10:30pm
Sunday and Bank Holiday: 12pm - 10:00pm

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Email: info@aromabuffet.co.uk 
Tel: 020 8746 7625

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