top of page

Why UK Buffets Set Child Pricing Based on Height: A Growing Trend in Dining

Writer's picture: Aroma BuffetAroma Buffet

In recent years, numerous buffets in the UK have implemented a pricing strategy that determines the cost of a child’s meal based on their height instead of age. Although this might appear unconventional to some, this pricing approach has become popular for several significant reasons. In this blog post, we will examine why UK buffets employ height-based pricing for children, the advantages for both businesses and consumers, and how this system operates in practice.



The Reason Behind Height-Based Pricing

Buffets have typically set child pricing according to age, but age is not always a reliable measure of a child's appetite. Children's eating habits can differ significantly, and grouping them by age doesn't necessarily indicate how much they will eat. Some younger children may eat very little, while others might eat as much as an adult.


By pricing based on height, buffets can more accurately estimate the amount of food a child is likely to consume. A child's height typically indicates their size and appetite. This approach ensures families are not overcharged, allowing the buffet to maintain a fair balance between the food provided and its cost.



How Height-Based Pricing Works

The process typically involves a simple measurement. At the entrance of the buffet, children are measured by a staff member, and depending on how tall they are, they will be charged a specific price. For example:

  • Children under 90 cm might pay a lower fee £3.50.

  • Children between 150 cm and 120 cm might pay a lower fee like £14.

  • Children taller than 150 cm are charged the full adult price.

This system allows buffets to cater to the varying appetites of children while also ensuring that they are only paying for what they are likely to consume.

Benefits for the Buffet

Buffets use height-based pricing to keep things fair and sustainable. This way, families aren't overpaying for what their kids actually eat. Since buffets offer all-you-can-eat deals, you pay one price and eat as much as you like. By charging based on height, buffets make sure they aren't losing money on kids who don't eat a ton, while still covering costs for those who chow down more.


Additionally, this system promotes more equitable pricing, especially for larger families with children of different ages. The uniformity in pricing according to height helps prevent any misunderstandings or disputes that could occur with conventional age-based pricing, which might appear arbitrary.


Benefits for Families

Height-based pricing makes things clearer and fairer for parents when eating out. Families don't have to pay for a "kid's meal" that doesn't fit what their child actually eats. For instance, a 15-year-old who’s still on the smaller side might only eat a little, while a 10-year-old could have a big appetite. This pricing method considers these differences, making it cheaper for families with kids of all ages and sizes to dine out.


Plus, pricing based on height means parents don't have to explain to their kids why they're paying more than their friends, making dining out clearer and less stressful.


The Growing Popularity of Height-Based Pricing

Although height-based pricing is a relatively recent development, it is becoming more prevalent in the UK. Numerous buffets and restaurants are embracing this model because of its fairness and efficiency. It matches the cost with the amount consumed, ensuring that each person pays a price proportional to their consumption. As more families recognize the advantages of this pricing system, it is expected that this trend will continue to expand, with more UK buffets likely to implement similar policies.

Conclusion

Pricing based on height is an intelligent and equitable approach for both customers and buffet establishments. It guarantees that families do not overspend on their children's meals while allowing businesses to better evaluate their expenses. This model signifies a move towards more personalized and consumer-friendly pricing, making dining out more accessible for all families, regardless of the child's size. If you visit a buffet in the UK, don't be surprised if the staff uses a measuring tape—they're just ensuring you pay for precisely what you consume!



10 views0 comments

Recent Posts

See All

Comments


Aroma buffet logo

ADDRESS

First Floor, West 12 Shopping Centre, Shepherd’s Bush Green, Shepherd's Bush, London W12 8PP

Closest tube stations:
Shepherds Bush (Central Line)
Shepherds Bush (Overground)

OPENING TIMES

Mon & Fri: 12pm- 3pm, 5pm - 10:00pm
Tue - Thu: 5pm - 10:00pm

Saturday: 12pm -10:30pm
Sunday and Bank Holiday: 12pm - 10:00pm

CONTACT

Email: info@aromabuffet.co.uk 
Tel: 020 8746 7625

FOLLOW US

  • Facebook
  • Instagram
  • Blogger
Aroma buffet logo
bottom of page